Background:
The Long- and Mid-term Development Program of Auto Industry points out that China will continue to expand its opening-up to the outside world, encourage the use of foreign capitals, introduce advanced technologies and high-end talents, strengthen strategic cooperation with multinational corporations, improve the overall level of cooperation; strengthen policy guidance and promote the joint development between JV brands and Chinese auto brands, jointly explore of auto markets both in home and abroad; increase investment in R&D; increase the proportion of the locally-developed models, and encourage the exchanges of technologies and talents between JVs and indigenous enterprises. The importance of the Chinese automobile market is constantly improving. The multinational companies have increased their investments and distributions in Chinese market. With the overall advancement of reform and opening-up, the foreign-investment management system has been further improved. The investment ratio of joint venture has been liberalized in an orderly manner, and the service security system has become more complete, creating a favorable environment for the development of multinational corporations. How international brand will deepen cooperation with Chinese brand to achieve a win-win situation becomes a focus of attention in the industry.
Discussion Topics:
→ Global Brand’s Integration and Optimization of Transnational Resources in China
→ Adjustment and Layout of the International Brand Enterprises' Products and Technologies in China
→ International Brand Enterprises' New Business Development and Innovation in China
→ Co-creation and Win-win of International Brand Enterprises and Chinese Brand Enterprises in the Market
Form of Conference:
Under the guidance of host, each guest will make the speech (15 minutes) in turn at the rostrum.
Speaker：
Nissan (China) Investment Co., Ltd.
Honda Motor (China) Investment Co., Ltd.
Jochen Goller, President & CEO, BMW Group Region China
Volkswagen
Daimler AG
