Time:　15:45~17:30, Sep.3

Background:　

 From 2014, a new round of the development of high-end own-brand products has started. The launch of medium and high-end passenger vehicle models of many own-brand manufacturers has attracted more attention of the industry. For a long time, the upgrading of own-brand products from low-end to high-end has faced bottlenecks. The upgrading of own-brand products is necessary to the manufacturers for improving their brand images and keeping development. At present, there are many disputes for the opportunity of the upgrading of own-brand products.

Discussion Focus:

This section will discuss the different views on upgrading of own-brand products in terms of technical sources, R&D, building brand image, marketing system, after-sales service, and strategic plan etc.. It will cover the in-depth discussions on the opportunities to start the upgrading of own-brand products.

Form of Meeting:

Under the guidance of the host, the distinguished guests with opposing views will start the debate around the arguments to clarify them at different angles, forming the ideological collisions for the healthy and sustainable development of the own-brand automobiles.

Distinguished Guests:

Party A:

Feng Qingfeng, Vice President, Zhejiang Geely Holding Group & President, Geely Automobile Research Institute

Xiao Yong, Deputy General Manager, Guangzhou Automobile Group Motor Co., Ltd

Qi Kai, President, Brilliance Automotive Engineering Research Institute

Zhang Yang, Senior Vice President, NextEV

Party B:

Huang Yonghe, Leading Expert, China Automotive Technology & Research Center

Wang Qiguo, President, China Brand Research Center, Peking University

Sun Yong, President and CEO, Commentator in Auto Industry

Jia Ke, Chief Editor, Auto Business Review